Is There a Better Way to Sustainability? Get Answers by Being a Part of a New GKA Research Conference

Recent research results across a broad spectrum of the behavioral sciences offer the prospect of innovative new approaches to challenges organizations face in successfully transitioning to a greener economy. The objectives of an upcoming GKA Research conference are to explore the application of new developments in the fields of human behavioral research and neuro-economics to the challenges of 1) marketing green products and services; 2) closing the energy efficiency gap; 3) achieving sustainable communities and organizations; and 4) realizing renewable energy goals.

The conference - Innovative Approaches in Behavioral Marketing for the Green Economy - is scheduled for September 9-11, 2009, in Madison, Wisconsin. The Conference is being organized by GKA Research, Inc. and hosted by the Wisconsin School of Business at the Fluno Center for Executive Education. Dr. Chris Laszlo, author of the new book, Sustainable Value (Stanford University Press, 2008), will be the conference keynote speaker and discuss sustainability-driven business leadership and emerging management practices. Sponsorships are available and being sought from corporations, government agencies, non-profit sustainability, environmental and energy foundations, energy utilities and others from the sustainability, environmental and energy communities. Call us toll free at (800) 205-7145 for more information or join our mailing list.

GKA Research Develops Unique Energy Efficiency Marketing Approach

The persistence of the energy efficiency gap in the U.S. has been primarily due to an under-appreciation of the complexity and variety of market factors. GKA Research is using its innovative new Philographic Profiling™ approach to identify and characterize the deepest, often unarticulated motivations and needs of energy consumers. By designing programs around the consumer or business decision-maker – market pull instead of technology push – new energy products and energy efficiency programs can achieve breakthrough impact, simultaneously lowering implementation costs and increasing market penetration.

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