Sustainability as Business Opportunity. Putting People First: GKA Research’s Second Annual Conference

Today’s business leaders understand that adopting sustainable business practices represents a substantial opportunity to both lower costs and build lasting relationships with customers and business partners.  GKA Research’s second annual conference, Sustainability and Behavioral Marketing in the Renewable Economy, will bring together business leaders to present and discuss the keys to success.  This conference focuses on people, not process, as the key to realizing this opportunity.

Attendees will hear business leaders describe best practices and their insights in the areas of 1) marketing sustainability to consumers, 2) building sustainable brand value, 3) business process re-engineering for sustainability, 4) energy, water and waste minimization, and more.

The conference is scheduled for October 5-7, 2010, at the Monona Terrace Convention Center in Madison, Wisconsin. Call us toll free at (800) 205-7145 for more information or join our mailing list.

GKA Research Develops Unique Energy Efficiency Marketing Approach

The persistence of the energy efficiency gap in the U.S. has been primarily due to an under-appreciation of the complexity and variety of market factors. GKA Research is using its innovative new Philographic Profiling™ approach to identify and characterize the deepest, often unarticulated motivations and needs of energy consumers. By designing programs around the consumer or business decision-maker – market pull instead of technology push – new energy products and energy efficiency programs can achieve breakthrough impact, simultaneously lowering implementation costs and increasing market penetration.

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