About The Organizers

GKA Research has been providing the types of organizations that are leading the transition to a green economy with experienced, innovative and insightful market research for over 30 years. Headquartered in Madison, Wisconsin, GKA Research is a group of highly capable and experienced individuals that has worked collaboratively with all kinds of public and private sector entities. GKA Research provides qualitative and quantitative market research, and has developed and uses a number of unique and innovative approaches to help companies increase market impact in many areas, including its innovative new Philographic Profiling™ approach to identify and characterize the deepest, often unarticulated motivations and needs of consumers and other stakeholders.

About The Hosts

One of the great challenges of our time is to satisfy humanity's needs and desires while protecting the natural resources and environmental conditions upon which all life - including our own - depends. The Nelson Institute for Environmental Studies was created in response to this challenge. A pioneer in interdisciplinary environmental studies, the Nelson Institute has been an incubator, laboratory and model of collaborative education, inquiry, and public service for 40 years.  The Nelson Institute offers nine degree and certificate programs, conducts environmental research through four interdisciplinary centers, and advances the Wisconsin Idea by organizing community programs and public events.